onway tip | passenger tracking
Smartphones continuously send out signals – even in idle mode – which can be received and evaluated by WLAN access points in vehicles and at stops. This allows passenger flows to be monitored and evaluated in real time. For example, passenger numbers can be measured in real time and passengers’ travel routes can be tracked.
This enables the transport company to optimise timetables, segment customers, etc. Innovative public transport companies such as “Wiener Linien” are already testing these new possibilities with us.
Guaranteed data protection
The stated readings comply with data protection laws provided they are gathered anonymously to obtain statistical information on how the offer is used. Upon gaining customers’ explicit consent (e.g. in the app), further additional services can be offered, such as personalised and context-sensitive travel information, transfer notifications, alternative routes in case of disruptions, directions, etc.